Why The Japanese Invaded Manchuria

Why The Japanese Invaded Manchuria  ¢Ã‚€Â ¢Japan was hit badly by the depression as its main industry depended on its trade with the USA and China. ¢Ã‚€Â ¢After the Wall Street crash the USA and China put up trade barriers (tariffs) which meant that no one in those countries could buy Japanese goods. ¢Ã‚€Â ¢This caused the Japanese economy to brake down. Without this trade the Japanese could not feed its people. This left the country in crisis. ¢Ã‚€Â ¢The Japanese army thought that they had found the solution to Japan's problem- they needed to build up their empire, therefore they would have less of a need to trade with other countries. ¢Ã‚€Â ¢In 1931 an incident happened in Manchuria that gave Japan the opportunity it had been waiting for. Japan controlled the south Manchurian railway, they claimed that the Chinese had sabotaged the railway. ¢Ã‚€Â ¢In "retaliation" they invaded Manchuria and threw out all the Chinese forces and set up a puppet government ¢Ã‚€Â ¢China then appealed t o the league.The trading floor of the New York Stock Exchange i...Japan claimed they were only settling a local dispute. They said that they had to invade in self-defence to keep peace in the area. ¢Ã‚€Â ¢The league sent out a group of official know as the Lytton commission to go asses the situation for themselves. ¢Ã‚€Â ¢It took them a full year before they presented their report, it was a well balanced report but it clearly stated that Japan had acted in the wrong, and that Manchuria should be returned to the Chinese. ¢Ã‚€Â ¢However instead of withdrawing from Manchuria Japan then announced that they intended to invade more of china (Jehol) they still argued that it was necessary in self-defence. ¢Ã‚€Â ¢On the 24th of February the report from the Lytton commission was approved by 42 votes-1 only Japan voted against it. ¢Ã‚€Â ¢Japan then decided to resign from...

How To Get People To Read Your Blog + Scannable Content

How To Get People To Read Your Blog + Scannable Content Do people  really read  anymore? Its a bit of a conundrum that content marketers and bloggers are facing today: Publish lots of consistent content. Make sure its long-form content. And then there are the trolls who seem to love TL;DR (meaning too long; didnt read) which actually gets searched about 74,000 times every month. So  how do you get people to read your blog, really? Reading something on the web takes 25% longer  than reading it off of the printed page. Do you have 25% more time? I know I don’t. And that’s why I find that I scan content online much more than I do when I’m reading a book or magazine. Maybe I feel like things are going faster when I’m online, or maybe it’s just a habit. Whatever the case, much of the content I consume online starts out from scanning. I’m a scanner. How To Get People To Read Your Blog With Scannable Content via @JulieNeidlingerWho Scans Content? Scanning is not the same as speed reading (if there is such a thing). Rather, it’s more of a triage approach to gathering information. Scanners are people who whiz through a piece of content, grabbing as much information as they can without reading every single word. (And by scanners, I do not mean the rather frightening movie of the same name, because believe me, you don’t want to attract those kinds of scanners.) Scanners aren’t there to read your blog post in depth. At least, not at first. They might dive in and read if your content caught their eye, but for the most part, when someone is in scanning mode, they’re basically on the fast hunt for specific information they need right now. Scanners may not read your post entirely at first, but are hunting for specific information.Scanners might need your content for research for their own  content. They might be searching for new content ideas. Or, they might truly be looking for information, but have a time crunch to work under and are trying to cram as much into their mind as they can before they move onto the next thing on their list. Creating Scannable Content If you break down scanners' behavior, you’ll understand a bit more what they're looking for, and how to create content that fits their needs. 1. Maximum information, least amount of time. Scanners want to get the most amount of information, in context, in the least amount of time. Richly woven metaphors and thick prose need not apply; these are the â€Å"skip-over parts† of excessive description that you can avoid and not miss anything important. Scannable content offers maximum information to be read in the shortest amount of time.Say what needs to be said, now. You may have a point to make, and data from six different sources to back it up. Use all the data, build the proof, but be sure to summarize it in a visually noticeable way (e.g. pullquote, chart) so the scanner doesn’t have to wade through it. 2. Easily understood information. Scanners need a bird’s-eye-view of content to get an understanding of how things fit in. Content needs to be easy to understand in a single sitting in order for scanning to work. Easy-to-understand content is: Visual. Visual content is popular for a reason. Readers don’t have to dig into chunks of text to find numbers and learn whether the author is describing a trend. They can look at a nice bar graph instead. Scanners appreciate visuals that fit the content  and are in proper context instead of arbitrary images that are simply there because people like pictures. Arranged closely. Closely arranged content isn’t content without white space. Rather, it’s related content that isn’t broken up too much. Using lots of graphics or CTAs in the body of your content serve as speed bumps, slowing scanners down. They have to scroll a lot, both up and down, to get a sense of where the copy they are looking at falls into place. Graphics push copy further away from their headings and subheadings, so they quickly lose the context the outline-format heading system provides. Using graphics to get people to slow down is kind of the point for some blogs, because they want to convince you, then convert you, and not see you bounce in and then out with the data. Short.  Author Jeff Goins  makes the point of noting that shorter content is more conducive for scanning than uber long content. Part of this has to do with the ability to maintain an understanding of a piece of content. If it’s extremely long, it tends to have lots of headings and subheadings. This makes it harder to remember as you scan it. (â€Å"What point was this under? What are we talking about again?†)  Ã‚   Paced.  When it comes to the topic of scanning, what I mean by pacing is more about visual arrangement than storytelling. Pacing has to do with white space, headings, pull quotes, bold/italics, and bullet points. Scanning a small paragraph is easier than a long one. Bullet points indicate an important list. Bold or italic text adds emphasis inside a text block. Pull quotes highlight important thoughts. And headings mimic an outline format. Shareable.  Scanners readily share; it’s both curating and bookmarking to them. They might not leave comments that keep conversation going, but they do have a propensity to share on social media even if they haven’t read the full post. Social share buttons and techniques are not wasted on scanners. Weight.  Posts that have a lot of weight are posts that are (usually) long, in-depth, and packed with multi-faceted information. Lighter content is more conducive to speed reading, and possibly more conducive to scanning as well. Content with one key point, hammered home, is  great for scanning.  The denser and more in-depth the content, the less scanning works. If you have a seriously meaty post, you will need to carefully consider how you make it scanner appropriate. Scannable content is visual, arranged closely, short, paced, shareable, and weighty.3. Scannable content favors  the left. There’s a reason the left sidebar is popular in apps and on websites. Your eye follows a predictable pattern (most of the time) when reading. For scanners whose native language is read left to right, 60% of their time  is spent on the left side of the page. Take this into consideration when contemplating centering your headings or CTA. You’d be better off keeping things starting on the left (and vice versa if your language reads from the right). 4. Scannable content rates high on the search engine. Let’s not forget that scanners are scanning before they even get to your site. In a Google eye-tracking study, they found out that people generally stick to the first two or three search results. Scanners rely on Google to serve up the best options. That means you’d better work hard at hitting high in search results if scannable content is what you’re banking on. 5. Best stuff comes first. This is the inverted pyramid approach  that reporters often use in writing. People will scroll, but not forever: 80% of readers time is spent â€Å"above the fold†. That means you should put your best content above the fold. Where that â€Å"fold† hits for people who might be using a laptop or a mobile device is different, but just look at it as front loading your best content, your most important data, or your most amazing graphic. Think of the fold as the first break in the content, such as your first CTA or where you place an advertisement. Get the good stuff before that so they have a reason to even be interested in your CTA as well as read past the fold. 80% of your readers' time is spent above the fold. Cover the best stuff first.6. Looks like someone cared. Let’s not underestimate the value of a first impression. You can follow any number of rules and get everything up against the left and be the first search result and have your copy broken up into usable chunks and still get a scanner to bounce out. Why? Your website is a mess. Simplicity cannot be oversold. Get rid of the distractions, whether it’s too many fonts or colors, or a bunch of craziness with ads and graphics in a sidebar. If you’re using a professional template, chances are you have professional design going for you. But if you aren’t using a template, or need to update your brand look, do consider hiring a professional designer to help you with your logo, color palette, and font pairings. It’s a shame when great content is ignored because it was wrapped in an old circus tent. It’s a shame when great content is ignored because it was wrapped in an old circus tent. Getting Conversions Out Of Scanners OK. So you know what kind of copy scanners are looking for. And you can serve that up to them. But what are you  looking to get out of scanners? Like any visitor to your site, you want conversions. The idea that someone bounces in, grabs a few morsels and the leaves is disheartening. To inspire action, you have to make something sticky, something that slows the scanner down slightly, without shattering their ability to absorb the full post. The standalone CTA. Headlines (and headings) matter, because that’s what scanners are relying on. But here’s a better approach: the copy surrounding your CTA matters. Hugely. Think of your CTA as a standalone piece of content. You have to take into account all of the things we’ve established that scanners rely on. White space, design, color, attractiveness, clarity, easily understood information...do your calls to action do that? Do they get to the point- in clear language and paced design- and leave no doubt what the benefit is and what the reader is to do? The copy and language surrounding the button is a big deal. The logical leading. Your CTA has to make sense not only within the post, but within the headlines and headings. By creating content that is front-loaded and with headings that forgo the clever for the accurate, you funnel that scanner through the post one main point at a time so that when they arrive at your first CTA, it makes sense to them. Your headings should mimic the carefully constructed logic that the full reader is getting so that when both the reader and scanner arrive at the CTA, it isn’t unexpected. For example, this is terrible: How To Train A Cat To Do Tricks And Become Famous Choose a subservient breed. Gain its trust. Download our free copy of the best slow cooker recipes! Purchase treats for bribery. Get an Instagram account. Ridiculous example aside, it’s easy to forget that even if you go into detail about how to use a slow cooker to gain a cat’s trust (I don’t even want to know), your scanner won’t have read that detail and your CTA will be utterly unmotivating because it has the feel of someone who only has one ebook to offer (slow cooker recipes) and is going to push that in every blog post. Your CTA must: Fit the logic of the scannable elements. Fit the search terms that brought the scanner there. The reality of scanners should motivate you to make many different offers, ebooks, or other action items that fit with the broad swath of content you write about. Value the periphery. There’s the big action you want (â€Å"Click here to buy my $500 seminar!†), but there are also the peripheral actions that can pay off in other ways (â€Å"Tweet this quote†). That periphery has value; it’s not just leftovers. Salvage peripheral action and make social sharing easy. Even if the scanner doesn’t make the big conversion you hoped for, you can still get a social share out of it. Should All Content Be Built For Scanners? One last thing: Not everything you create should be built for scanning. It’s OK to make an entree even if everyone seems to be lining up for dessert. There are people who are actually reading and would benefit from content optimized for the hardcore reader. If everything were to cater to people who skim but don’t read, the world would be populated by Clif’s Notes instead of novels. Tragedy, indeed.

Present and evaluate J.C. Maxwells version of the Golden Rule as Essay

Present and evaluate J.C. Maxwells version of the Golden Rule as discussed in class and in your reading. (Again, this means discussing the argument) - Essay Example What you do is important; but how you do, what you do is more important. Meaning, the process of living is supreme than achieving success in life. In business, seeking wealth is perfect. What is inappropriate is the intentional manipulation of business practices to deceive others. Desires are not bad; but motivated desires and causing intentional pain to others to secure monetary gains is undesirable. Great business projects are fine, but the prerequisite about such projects is creating noble individuals to implement them. When ethics is the foundation stone of an individual viewed from perception of life as a whole, nothing can go wrong for such an individual. He can be a businessman, politician, bureaucrat, farmer etc. The fundamental rules of ethics will not change, only their application in a particular situation may vary. Scandals originate in the heart. An individual must have a cause to be ethical, the heart to be ethical, and pursue the ethical principles with grit, stamina and heroism, and finally receive the rewards or any other types of accruing results with a balanced mental attitude. Even if the results are not favorable in a given situation, one will have the inner satisfaction of following the Golden Rule of ethics. One has to be truthful at all times and at all costs and avoid ‘pressure, pleasure, power, pride and skewed priorities’, to uphold the Golden Rule. In that ideal situation, societal environment will be

Trends and issues in the development of information technology for Essay

Trends and issues in the development of information technology for EBusiness - Essay Example The Web services model allows any user access through the use of XML tags for information exchange using the other three standards: SOAP, UDDI, and WSDL. The distinguishing feature of Web services technology is that it allows provider and consumers to not be tied in to a particular service set and truly minimizing the impact of change to switch service providers. Thus information system built on Web services allows companies to seamlessly integrate provider's functionality into their enterprise software applications, such as Supply Chain Management, Enterprise Resource Planning and others. Use of the Internet for expanding business of the company is a reality, so those who ignore the high technologies will lose the race for competitive advantage. On the other hand, those who have embraced the power of e-commerce solutions are innovators. According to Australian Bureau of Statistics, 83% of businesses used computers, 71% of businesses use Internet access, and 23% of businesses had web sites in June 2003. Proportion of businesses placing or receiving orders via the Internet or web was 25% in purchasing and 6% in selling in 2001-2002 and 28% in purchasing and 13% in selling in 2002-2003. Business income attributable to receiving orders via the Internet or web was 5% or more for 42% of companies in 2002-2003. At that time main business perceptions of the benefits for the business of receiving orders via the Internet or web were increased number of customers (28%) and faster business processes (53%). Main business perceptions of placing orders via the Internet or web were time saving (86%) and ability to track orders (20%). (Australian Bureau of Statistics, 2006, para.11-18) An important issue for development of information technologies for application in e-commerce is Internet penetration. UNCTAD Report (2006, p.4) finds that number of Internet users continues to grow in all regions, in particular in Africa, whereas the market is the most mature in the United States. Despite high growth in many developing countries, Internet penetration rates are still very low. For example, China, the second largest Internet market in the world after the United States, has a penetration rate of only 6.3 per 100 inhabitants. While the number of computers is increasing substantially in developing countries, particularly in some of the emerging markets, computer penetration remains very low. The Report reveals that enterprises' Internet use is high (up to 90%) in developed countries and among medium-sized and large enterprises in developing cou

Call Of The Wild :: essays research papers

Call of the Wild The Call of the Wild has a very interesting plot. It is centered around a St. Bernard and Scotch Shepherd mix, named Buck. At home, which was a large house in the sun, he ruled over all dogs. Buck was Judge Miller's inseparable companion, until a man named Manuel, who was the one of the gardener's helpers, committed a treacherous act. Manuel, to cover his Chinese lottery gambling debts, stole Buck from his sound sleep and brought him to a flag station called College Park. There, the exchanging of money took place. It was simple. Manuel needed money to pay off his gambling debts, and Buck was a prime candidate. Buck was loaded onto an express car to Seattle. When he got there, he was bought by two men named Perrault and Francois. He was loaded onto a ship called the Narwhal and taken to the Yukon, where he was to be trained as a sled dog. There were other sled dogs that Buck came to know well, each with their own unique personality. After only a short time of training, Buck was a sled dog, traveling with the team of huskies and mix breeds from Dyea Beach, to the town of Dawson. After several trips with Perrault and Francois, Buck was traded to a gold seeking family. They knew nothing, or hardly nothing, about managing a sled team. There trip began with a very bad start. The family had loaded up their wagon with too much unneeded baggage, and it was top heavy. As the dogs began to pull away and pull around a curve, the baggage tipped over along with the sled and thus the unnecessary baggage was discarded, and the trip was barely completed because of harsh weather, wrong supplies, and poor management skills of the dog handlers. All except a man that went by the name of John Thornton, perhaps the only sane one in the group. After one of the men repeatedly beat on a dog, Thornton became enraged. He threatened to kill the man. A few minutes later, the rest of the family that left Thornton behind fell through some

Crime Increase Essay

It is true that many countries have been experiencing the growth of crime rate. In response many countries are building new prisons, but they are just increase the number of inmates instead of solving this problem. Perhaps, we need to look back at the roots of this issue and facing the possible causes. The TV and computer games are considered to be one of the reasons of crime level and violence increase. see more:essay on crimes Violent actions, murders in virtual worlds or on TV screen are changing our vision of morale. I believe, that it is unrealistic to blame only the media. It is believed that the main cause of crime activity is social inequality. A child from rich family should makes much less efforts to get education and well paid job than children from poor families, because his parents are able to pay for his education. In addition, many children from unsecured families are forced to work from the very young age to support their families. What is more, many teenagers can be addicted to drugs, what in its turn can put the end to their education and further development. Solving above-mentioned problems are not easy. We need to reduce a gap between the layers of society by providing more chances for poor people to become wealthier. But not only the government should be involved in this, business structures should also take a part, creating jobs and improving education process. In relation to the drug spreading problem, I believe the government should start from itself and fight against the drug corruption. I believe that the crime level will continue to rise unless, particularly in cities, we find and apply an effective way to solve these issues. Perhaps, we should start from involving business to education of students and building theirs careers. Business will get more qualified workers, the government will get more taxpayers and everybody win.

Willy Loman In An All Black Production - Free Essay Example

Sample details Pages: 5 Words: 1403 Downloads: 3 Date added: 2019/10/30 Category Literature Essay Level High school Tags: Fences Essay Did you like this example? This summer, I would like you to play the two roles of Willy Loman in an all black production Death of a Salesman, and the role of Troy Maxson in our production of Fences. Even though the Death of a Salesman is an all black cast, Willy and the story will not be any different than the original. To master Willy, he must be played as an insecure, traveling salesman. Don’t waste time! Our writers will create an original "Willy Loman In An All Black Production" essay for you Create order He must always sound tired, or weary. And he has to often trail off when talking. He must move as if he is fragile, and really show that he is senile. Willy believes in the American Dream of easy wealth, or success. But, he does not achieve it sadly. He hopes his sons fulfill will succeed where he has failed. When Willys illusions begin to form, and he see the true realities of his life, and his mental health begins to get worse. The tension of his actions caused by his illusions create conflict, and the main message of Death of a Salesman, so acting like you are losing it upstairs is very essential. during the story, Willy had a wrong and warped view of how to be successful in society. This is best shown in a flashback where Willy talks about his sons friend Bernard; Bernard can get the best marks in school, yunderstand, but when he gets out in the business world, understand, you are going to be five times ahead of himBe liked and you will never want. He has the completely wrong idea of how to get ahead in this life. Willy cared so much about what other people thought of him that nothing else was important, including his ability to sell his products. This unfortunate mindset dug Willy a hole of debt and mistakes, impossible to g et out of. After some time has passed, Willy gets fired. Most readers would feel bad for Willy at this point but we cannot miss the fact that Willy was given several chances s to become better. His neighbor Charley offered him a job a lot. one of which immediately following Willy being fired. Charley says, I offered you a job. You can make fifty dollars a week. And I wont send you on the road. Although Willy knows hes an old man who cannot be on the road anymore, he lets his pride ruin his chance of forming a greater life for himself, and his family. Willy was constantly chasing the American Dream and if he took advantage of all the chances given to him, it could of become his reality. Willy made bad choices. We as readers should not feel bad for him, because the only person who is held responsible for what happened is Willy himself. Despite his constant rambling, searching through his past, Willy does not achieve the self-realization typical of the tragic hero. While he does achieve a greater understanding of who he is, and the sad, yet true nature of being a salesman, he fails to realize his own failure, and his betrayal of his family during his life. He cannot grasp the understanding of who he is. Willys failure to realize the love given to him by his own family is very crucial to the end of his story, and the play presents this as the real tragedy. Willy still does a incredibly selfless thing for his family. He took his life as a sacrifice in his attempt to leave an inheritance that would allow Biff to fulfill the American Dream. For the second role Sam, what you would have to know about the protagonist of Fences, is that Troy is a responsible man whose ruined dreams make him believe in self-created illusions. He needs to talk like hes always slightly frustrated, and it has to seem like something is bothering him all the time. Troy begins the play by telling a story to Bono and Rose about his struggle with a Devil Character. Another example of Troy believing in illusions, is his lying to his best friend, Bono about the truth of his affair with Alberta. All of the characters that are a part of this play have what I would call a complicated relationship with Troy. His character creates the conflicts with everyone else in the play. Troy creates conflict because he cannot accept others choices in life when they are different then his choices.Troy disagrees with Corys decision to play football in college, Lyons decision to be a musicians and, Roses habit of gambling. Obviously, Troy is the kind of person to make people do things they dont want to, just for his pleasing, or his benefit. Troy sometimes thinks back on his ruined opportunity to make it big in major-league baseball, because he was black. Although he was ruined during the prime of his athletic ability, he still manages to make a good and successful living as a garbage man, and during that time period, he did very well considering the fact he was black. The reader loses sympathy for Troy, not because of the way he sees himself, but because of the way he treats his family. His wife Rose, is loving and takes lots of pride in taking care of their entire family. However, Troy decides that his life is not enough, and too boring, and has an affair. After the truth is revealed of his affair and having a child with a different woman, he proves that no matter how good his life may be, Troy will never be happy with what he has. While its normal to crave more, Troy has what he needs and takes it to an unhealthy level. Troy is a self centered man. While he says he wants to be a better person himself, he does not let his children, especially Cory, do the same. Cory has the skills, and a scholarship to play college football. Troy however, refuses to let him play, saying, The white man aint gonna let you get no where with that football noway. You go on and get your book-learning so you can work yourself up in that AP or learn how to fix cars or build houses or something, get you a trade Since Troy couldnt follow his dreams, he believes that his son shouldnt either. He ignores the fact that things are different that when he was young. The audience could infer that jealousy plays a role too. Troy acting this way causes the audience to lose all sympathy for Troy. When a person acquires wealth, theyre considered successful. In Death of a Salesman and Fences by both characters Willy and Troy go through many challenges trying to achieve this wealth through the American Dream. These challenges not only allow the audience youre performing to identify the characters pride but also their inconsiderate personalities. I believe it was not America holding these characters back from reaching the dream, but actually their own bad choices. Their misfortune turns them into bitter people. At first, both Willy Loman and Troy Maxson live such unhappy lives that would seem almost impossible not to feel bad for them. Theyre both middle-aged family men trying to better themselves and their families. However, in the lives of both men, unrealistic expectations, pride, and jealousy bring them to their end. After examination, it becomes obvious why they do not earn sympathy. One big difference between Willy and Troy, is that Willy wants his sons to be just as successful or more successful than him, while Troy doesnt want his sons to be more successful than him without his help. However, that does not change the fact that both Willy, and Troy tell their children how to live their life, and it involves a set of unrealistically high expectations. Neither Willy Loman or Troy Maxson ever achieved what they planned to in their lives. Neither became the men they wanted to be, however if the two wouldve put their pride aside, fought the illusions, and better their families, not only would their lives have been better, but they would have gotten stronger sympathy from the reader. Now Sam, Although all I have written to you today is how to play these characters, I want you to realize the real life lessons that can be learned from both of their lives. Cherish what you have and dont let your pride take over.